Refinery29, the leading digital lifestyle media company, kicked off New York Fashion Week with “29Rooms,” an interactive funhouse celebrating style and culture through 29 remarkable,immersive rooms. Set in a 50,000-square-foot warehouse on the waterfront in Greenpoint, Brooklyn, the event showcases art installations, one-of-a-kind performances, virtual reality experiences, film screenings, music, and more. The installation, created in collaboration with experts from the worlds of fashion, beauty, food, art and design. 

lighting design Brian Tovar creative direction The Gathery client Refinery29