Human’s Best Friend | NYC
An immersive pop up experience for dogs and dog lovers launched in New York City in 2018. Created to celebrate all things dog, guests traveled through a series of technicolor environments designed with a dog in mind. This first of its kind, canine-centric world featured adoptable dogs, in partnership with over a dozen local rescue organizations.
Human’s Best Friend opened to rave reviews and quickly became the go-to event for dog lovers. Often referred to as “The Disney World for dogs,” Human’s Best Friend harnessed the power of social media and the love of dogs to create a brand new, critically acclaimed and groundbreaking experience for humans and their pets.
concept, design and execution by Brian Tovar and Jason Sherwood of Livesight, Inc