SAMSUNG VAULT
In collaboration with world renowned theatrical group Punchdrunk and Samsung, an immersive real-life ANTIdiaRy room teasing Rihanna’s secretive album was created in downtown Manhattan. Rihanna’s New York fans were given the opportunity to experience the ANTIdiaRy vault by correctly interpreting social media clues that led them to 23 Wall Street – the eerie NYC landmark that was the former headquarters of J.P. Morgan & Co.
With creative direction led by Punchdrunk, Brian Tovar carefully designed and executed lighting effects that transformed the empty venue into a mysteriously intriguing environment filled with heart racing sounds effects that pushed guest to the edge of their seat.
